What is common between TechCrunch, Autoblog & Engadget ?

Not sure, well let me answer the question for you - They have a brand name! Not sure? Ask a question from yourself; Name a blog in the field of Web 2.0 and I’m sure your answer will be TechCrunch and if the field was Cars or Auto then AutoBlog would have been your answer and of course same applies to Engadget when we talk about Gadgets.

Now the important question arises that how exactly these blogs were able to build such a massive brand name for themselves and that how can we improve our blog’s brand too ? Lets discuss the points which can help us in leaving an impression on the blog readers and help us building our blog as a brand -

a) There is no shortcut - Building a brand isn’t a piece of cake and surely takes lot of time and effort. Until and unless you produce regular and good quality content, it’ll be difficult to build a brand blog. Regular and meaningful content puts you in the list of PR Firms and they tend to supply you with fresh news and once you start posting fresh news, you will be able to leave an impression on your readers and that helps in building the brand image.

b) Unique design helps in building the brand : If you have a unique design of your blog then many readers will be able to remember your blog name based on the blog’s design itself. One of the example of such blog is Clazh, the first time you see the design, it sits in your head and whenever you’ll ask to name a blog which has nice pink design, then Clazh will surely come to your mind.

c) Simple and easy to remember domain name : Domain name also helps in building the brand image. If your domain name is difficult to remember and is extra-ordinarily long then branding that blog can be quite a difficult task. Always keep the blog name short and simple and it can help in building the brand.

d) Good designed Logo or Mascot : If you can have a good designed logo or a mascot to associate your blog or yourself then it can help in building a good brand. People tend to recall the name of your blog much faster than others. Kevin’s Mascot at BloggingTips is a very nice example of the same. ShoeMoney has a wonderful logo and goes pretty well with the blog’s name too.

e) Placement, Size of the blog name : It’s really important that your blog’s name or the logo should be placed at the right the place. It should be not too large that it covers the major portion of the page and not too small that even hawk’s eye will miss it. However make it of a decently viewable size and place it properly and that will help readers remember your blog name.

f) Humorous name are better : If your blog’s name is pretty catchy, humorous then for sure you are doing pretty good for yourself as humorous stuff sticks to the head of readers and thus can act as a good brand strategy.

So, is your blog going to be one of the brand in blogosphere ? Remember, it’s the hard work and quality content which can help you achieve the level of all the branded blogs and that there is no shortcut to success.